“We have celebrated my father and his pedal bin incessantly at Vipp. And with good reason, since the company is built on his product. But it’s time to highlight the role that my mother played in this success story. Without her entrepreneurial mindset and promotion of the bin in her salon, Vipp would not be where it is today. She was a fashionable woman, ever stylish and often dressed in her favourite colour – yellow. So, it’s about time that we dedicate a Vipp collection to her – suitably dressed in yellow.”
– Jette Egelund, daughter of Marie and Holger.
